Why a new brand?
CSI has served a unique role in the construction industry for 73 years. Building on this deep foundation, the CSI Board of Directors saw that this moment in history represented the right time to accelerate innovation, reinvention, and renewal for the organization and the industry.
Why this brand? What was the process like to create it?
CSI needs a brand that speaks to the dynamic process of the construction industry, while also putting the achievements of members front and center. Building this brand requires a new way of thinking about who we are and what we do, which is much more than a new look.
The brand development process was based on exhaustive research and focus groups with members and nonmembers alike. Throughout this process, the Board of Directors and CSI staff discovered so much about what you love about CSI, and what you want from the organization in the future. Based on the research results, the Board enthusiastically authorized a new brand for CSI.
What are the elements of the new brand and what do they mean?
The new symbol represents the building blocks (and strategic directions) of a rejuvenated CSI. Specifically:
- Building a Community of Belonging: The red building block denotes an open and inclusive CSI community, providing value and connection to everyone in the AEC industry.
- Being a Center for Innovation: The image of an abstract book that symbolizes the knowledge and information that is the core of CSI, and our role as the leading resource for everyone creating the built environment.
- Elevating the Profession: The blue symbol, reaching for the sky, represents CSI's goal of being even more respected in the construction industry, and raising the importance of the whole profession.
These blocks are arranged to create a colorful and unique graphic identity that suggests designing, building, and celebrating the built environment.
Will the use of new logos be mandatory?
Yes. Chapters and Regions should transition to using the new logo as quickly as possible.
Chapters and Regions should stop using the old logo, in all its forms, by July 1, 2022.
Are Brand Guidelines available?
Yes, these can be accessed on the Chapter and Region Leader site.
My Chapter or Region uses a CSI microsite for its website. Will the template for the microsite be updated by CSI?
Yes. The Chapter or Region President will receive an email by December 1 with additional details about the transition.
Is CSI providing collateral with the new logo?
Yes. Check out the new Membership brochure and download it today.
Email marketing@csinet.org to request a copy of the Membership brochure with your Chapter's logo.
Check-out the refreshed CSI store for CSI-logo gear.
In what places should the logo be updated?
Every place where the current logo is used. Check out the “Logo Checklist” for a list of suggested items to review and update.
Will chapters or regions be able to deplete its current stock of collateral with previous logo before reprinting new?
The old logo can be used until June 30, 2022. By July 1, 2022, only the new logo should be used on CSI materials.
Will black and white versions be made available?
Yes.
Will chapters be able to design their own logo in accordance with the new look?
Chapters and Regions have access to the logo with its name attached. All logos should be used in accordance with the Brand Guidelines.
All other modifications to the logo require approval and can be requested directly to marketing@csinet.org.