MSR Summer

MSR Summer   
    Tackle Your Toughest
    Project Challenges

      July 12 - 14, 2023
      Zermatt Utah Resort & Spa
      Midway, Utah


The Master Specifier's Retreat (MSR) is a two-day, immersive experience that places architects, specifiers, engineers, and contractors at the forefront of building product innovation.



Adapt and Flourish in the Age of AI

Artificial Intelligence (AI) has arrived in the construction industry, presenting new challenges and opportunities for AECO leaders. AI, in the non-technical sense, also extends to how we engage and do business. What will it take to thrive in this new era? In a world where smart machines enhance human productivity, project teams will need to be more diverse and resilient than ever before. Immerse yourself in new ways of thinking and learn how you can adapt your skill set to flourish in the age of AI. 



Wednesday, July 12

9:00 AM - 5:30 PM  |  Arrivals/Free Time: Please enjoy the host hotel amenities.

5:00 - 7:00 PM  |  Registration Open

5:30 - 7:00 PM  |  Welcome Reception: Sponsored by  Sherwin-Williams Logo

Evening  |  Enjoy the evening with colleagues at the host hotel.


Thursday, July 13

7:30 - 8:30 AM  |  Welcome Breakfast: Sponsored by  RIB Logo

+ 8:30 - 9:45 AM  |  Opening Education Session: Matt Daly

Closing the Loop - Using AI to Track Work by CSI Divisions on a Job Site

Matt Daly, General Manager of AEC, DroneDeploy

Artificial intelligence (AI) is radically changing the way we design, build, and track our projects. In this session, Matt Daly introduces one of the most robust forms of AI: computer vision. This state-of-the-art technology is being used to connect all the work done on a jobsite among the various trades, providing a completely new view of how a construction project really comes together. Companies like Matt’s, DroneDeploy, have innovated the use of computer vision to allow automated and semi-automated tracking of work done, by trade, on jobsites, allowing unprecedented tracking, and historical as built records.

Learning Objectives:

  • Understand the current state of AI applications in construction
  • Learn about computer vision, one the most robust forms of AI
  • Understand how to connect the work being done on the jobsite to the various trades.
  • Get a new view of how AI can bring the project together in the field.

9:45 - 10:00 AM  |  Morning Coffee Break

10:00 - 10:30 AM  |  Knowledge Exchange Meeting #1

10:35 - 11:05 AM  |  Knowledge Exchange Meeting #2

11:10 - 11:40 AM  |  Knowledge Exchange Meeting #3

11:45 AM - 12:15 PM  |  Knowledge Exchange Meeting #4

12:15 - 1:15 PM  |  Networking Lunch

1:30 - 2:00 PM  |  Knowledge Exchange Meeting #5

2:05 - 2:35 PM  |  Knowledge Exchange Meeting #6

2:40 - 3:10 PM  |  Knowledge Exchange Meeting #7

3:15 - 3:45 PM  |  Afternoon Coffee Break

3:50 - 4:20 PM  |  Knowledge Exchange Meeting #8

4:25 - 4:55 PM  |  Knowledge Exchange Meeting #9

4:55 - 6:00 PM  |  Attendee Free Time

6:00 - 8:00 PM  |  Cocktail Reception and Dinner

Friday, July 14

7:30 - 8:30 AM  |  Breakfast

+ 8:30 - 9:30 AM  |  Education Session: Maryam Farooq

How AI Impacts Knowledge Work

Maryam Farooq, Co-founder, Chief Revenue Officer, Aggregate Intellect

Artificial intelligence is enjoying a resurgence in popularity due to recent product introductions. But what is “AI?” What is “ML?” How do they differ, what’s involved in creating and using these technologies? And most important, how does this affect the roles of the specifier in project delivery? This session starts at the ground level and explores all of these topics and more. 

Learning Objectives:

  • Understand what Artificial Intelligence and Machine Learning are
  • Understand the role of data in building with AI/ML
  • Understand the role of generative AI like Large Language Models 
  • Learn about the use cases of AI and ML in other knowledge work areas
  • Learn about AI/ML use cases in construction
  • Understand how knowledge workers like specifiers can benefit from using AI/ML in their jobs

9:35 - 10:05 AM  |  Knowledge Exchange Meeting #10

10:10 - 10:40 AM  |  Knowledge Exchange Meeting #11

10:40 - 11:00 AM  |  Morning Coffee Break

11:00 - 11:30 AM  |  Knowledge Exchange Meeting #12

11:35 AM - 12:05 PM  |  Open Exchange Meetings  (specifiers are encouraged to meet with BPMs they do not have scheduled appointments with.)

12:05 - 1:00 PM  |  Networking Lunch

1:05 - 1:35 PM  |  Knowledge Exchange Meeting #13

1:40 - 2:10 PM  |  Knowledge Exchange Meeting #14

2:15 - 2:45 PM  |  Afternoon Coffee Break

2:50 - 3:20 PM  |  Knowledge Exchange Meeting #15

3:25 - 3:55 PM  |  Knowledge Exchange Meeting #16

4:00 - 5:30 PM  |  Attendee Free Time

5:30 - 6:30 PM  |  Closing Happy Hour (All Attendees)


Saturday, July 15



^ back to top

Featured Speakers

Maryam Farooq Headshot


Maryam Farooq

Co-Founder, Chief Revenue Officer, Aggregate Intellect

Maryam is the Co-Founder & CRO of Aggregate Intellect, an artificial intelligence (AI) platform designed to help SMBs make informed product decisions quickly and efficiently, significantly reducing their time to market. 

Maryam is an AI community builder.  She has been running and speaking at AI/ML events since January 2016. She previously founded New York Artificial Intelligence (NYAI), an AI events and education company. Prior to that, she served as the New York Managing Director and the Global Director of Client Experience for Machine Colony, a company that worked with governments and large enterprises to help them adopt AI at scale (now defunct). Before Machine Colony, she worked for several tech start-ups focusing on sales, business development, product and operations. She has a deep interest in emerging technologies, permaculture/regenerative design, travel, and fostering connections and collaboration with the global AI community. 


Matt Daly

General Manager of AEC, DroneDeploy

Matt Daly is currently General Manager of AEC at DroneDeploy, formerly co-founder and CEO at StructionSite. DroneDeploy is a Reality Capture platform that combines aerial and ground-based photo capture with powerful AI to automate the process of construction and asset documentation. Prior to StructionSite and DroneDeploy, Matt spent 9 years at FARO Technologies where he learned about lean manufacturing and process control while helping automotive and aerospace manufacturers implement 3D scanning solutions on their production lines.

Matt currently lives in the San Francisco Bay Area with his wife and two daughters. The four of them enjoy hikes, deli sandwiches, golf, and the occasional game of Ticket to Ride. 


Matt Daly Headshot


^ back to top

Participating Manufacturers

The following companies have registered to attend the July 2023 Master Specifier's retreat:



Associated Materials

Barrette Outdoor Living

BASF Neopor®

Carlisle Construction Materials

Cement Pro


Clopay Corporation

DuPont Performance Building Solutions

Glass & Metal Craft

Guardian Glass

Hohmann & Barnard

ISE Logik Industries, Inc.

K-13 Spray-On Systems


Kuraray America, Inc.


MAPEI Corporation

Masonite Architectural

Master Builder Solutions


Mull-it-Over Products

National Gypsum

Noble Company

Owens Corning - Foamglas


Reliance Worldwide Corporation

RIB (formerly BSD)

Specified Technologies, Inc.

Stego Industries


The Sherwin-Williams Company

The Woodwork Institute

Tnemec Company, Inc.

Total Door Systems

Tower Sealants

Urban Surfaces

US Gypsum Corporation


Nestled in the majestic mountains of Midway, Utah, Zermatt Resort is the perfect, year-round getaway conveniently located between Park City and Sundance.

We offer a unique charm with our Swiss-inspired architecture, where you can indulge in world-class spa treatments and enjoy exquisite dining options. Zermatt Resort in Midway, Utah is the perfect place to plan your next mountain adventure!

Zermatt Resort & Spa

^ back to top

Travel Reimbursement

Airfare (up to $500) + one checked bag Ground transportation to/from resort and airport in MSR destination Hotel for three nights Meals during event Your guest room rate and tax is hosted by CSI thru the support of our participating BPMs.


^ back to top


Sherwin-Williams Logo

Wednesday Welcome Reception Sponsor

RIB Logo

Program Book Sponsor

RIB Logo

Thursday Welcome Breakfast Sponsor

Carlisle Construction Materials Logo

Wi-Fi Sponsor