Webinar- Better Understanding the Design and Specification Process - 5/23/18

When:  May 23, 2018 from 2:00 PM to 3:00 PM (ET)

FREE CSI Webinar :
Better Understanding the Design and Specification Process (5/23/18)

Building Systems Design

CSI Learning Level: Basic


  • Academia Professionals
  • Cost Estimator
  • Product/Manufacturer Rep
  • Project Managers
  • Students
  • CAD Operators

Robert Christensen

As building product manufacturers you want to improve your chances of getting specified, but forcing users to scour the web or search through basic listings and content updates for your products is inefficient. BPMs need tools that provide specifiers important product information up front. Learn how to actively reach architects, engineers and specifiers during the design and spec phases. Along with contractors, subs and suppliers during the bid and build phases.

Learning Objectives:
  1. How to strategically target/sell/market to the A/E/S.
  2. Uncoupling Design and Specification – understanding why they are different and how this needs to be addressed in your sales and marketing efforts.
  3. Prevailing specification methodologies – who uses what and why?
  4. Key investment recommendations.

Credit: 1.0 AIA LU credit

All Registrations must be received 24 hours prior to the Webinar. Telephone dial-in and web log-in instructions will be forwarded to you 24 hours before event. By registering for this webinar you are agreeing to provide your contact information to the speaker.

Have questions about CSI's WebReach Program? CSI WebReach

The views and opinions of presenters expressed in WebReach presentations and content are solely their own and are provided by CSI for the information and education of attendees. Inclusion of any content in a WebReach program should not be read as approval, endorsement, or recommendation of that content by CSI. CSI does not check WebReach content for quality or accuracy; content is selected and provided based upon the professional expertise and experience of presenters, who are solely responsible for the content they present.


Adrienne Segundo