Disruptive Innovation
Disruptive innovation, a term coined by Harvard Business School Professor Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. The theory of disruptive innovation has proved to be a powerful way of thinking about innovation-driven growth. However, many people use the term to describe any situation in which an industry is shaken up and previously successful incumbents stumble; that is much too broad a usage.
Presented by: Robert Moretti, MBA, CSI, CDT | Tremco Roofing and Building Maintenance
Continuing Education: 1.0 AIA/CES LU
Learning Objectives:
- Understand the true definition of disruptive innovation and how it differs from sustaining innovation.
- Explore various types of disruptive products and services; what makes these products and services disruptive?
- Discuss how to apply the concepts presented in a Harvard Business Review article titled The Innovator’s DNA.
- Discuss how disruptive innovation will impact the future of the construction industry.
Registration ends Monday, March 12 for priority member seating. Limited seating available on a first come basis. Complimentary to members and non-members. Non-members requesting to attend will be added to a waiting list until registration end date. Notification of available non-member spaces is sent at least two business days in advance.