Togetherness: Achieving Sales and Marketing Alignment in the Construction Industry
Presented by: Jeff Davis | jd2 Consulting Group
Studies show misalignment between sales and marketing technologies and processes cot B2B companies 10% of revenue or more per year! In today's business environment, sales and marketing can no longer operate in silos. We must find a way to create "Togetherness" and use the collective knowledge of each team to win. The goal of this presentation is to encourage construction product professionals to think differently about how sales and marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for product representatives to even get in front of designers, the old way of doing business is no longer an option. This presentation focuses on using evidence-based research and empirical knowledge to propose real-world strategies that work.
- Establish an understanding of the detrimental effects that occur by not aligning sales and marketing.
- Explore the key reasons why this relationship continues to be a challenge for most organizations.
- Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets for construction product professionals.
Registration ends September 14 for priority seating. Limited seating available on a first come basis. Complimentary to members and non-members. Non-members requesting to attend will be added to a waiting list until priority registration ends. Notification of available space is sent to the waitlist registrations at least two business days in advance.
About the Presenter:
Jeff Davis, founder of jd2 Consulting Group, has had the opportunity to work in several different marketing, sales, and business development roles throughout his professional career of over 15 years. With rich experiences that range from large, global organizations to early-stage startups, Jeff takes an extremely unique approach to revenue growth that focuses on fusing both functions to create the best platform to engage customers. He coaches companies on how to help Sales and Marketing speak each other's language, better appreciate their highly interdependent relationship and more effectively close deals by leveraging each other's strengths.
Jeff has coached companies on their marketing and go-to-market strategy at places like Chicago's entrepreneurial tech hub - 1871 and The Polsky Center for Entrepreneurship and Innovation. He also mentors and speaks at The University of Chicago Booth School of Business. Jeff’s articles on sales and marketing alignment strategy can be found in publications by Linkedin, Salesforce, his own blog – The Alignment Blog and many others. He can also be heard on podcasts such as The Salesman Podcast, The Quotable Podcast by Salesforce and his own - TheAlignmentPodcast.com. Jeff holds a B.S. in Mechanical Engineering from Purdue University and an MBA from The University of Chicago Booth School of Business.
Jeff is available for keynote speaking, business coaching and consulting engagements.