Industry Roundtable: Why Should I Buy From You?

When:  Feb 16, 2018 from 12:00 PM to 1:00 PM (CT)
Associated with  Chicago

Why Should I Buy From You?
Sales techniques for the construction product representative.

Whether you own a business, lead a sales team or are an individual contributor, this question is constantly being posed to you by potential customer(s). Even existing customers ask the question when they are trying to decide if they should continue to do business with you. It does not matter how big or small your business or team is, nor does it matter what your product or service is ... this question is being asked. The question comes in many formats and learning to recognize the question and, more importantly, learning how to answer this question is critical to a successful outcome. What are the underlying reasons you are being asked this question? What is the most effective way to answer?

The proper response is not what most business owners and leaders expect and is not the response that is given the majority of the time. You can improve your 'win ratio' by understanding the motivation behind the question and learning techniques that speak to the underlying motivation.

Presented by:  Thomas Herman, Managing Director, CRO RoundTable – Chicago

About the Presenter:

Herman__Thomas.jpgThomas' expertise in revenue generation strategies, processes, procedures and execution is the result of more than four decades experience in direct sales, sales management, service delivery, operations and executive management.

Working for Fortune 100, Emerging and Mid-size businesses, franchises, and start ups, Thomas has done business in more than 20 countries on 5 continents, created and led client advisory boards, managed annual client conferences, opened sales/service offices in North America and Europe, hired and trained staff in Europe, Asia, Africa and North America.

Thomas holds a Bachelor of Science degree from the University of Minnesota and serves as a director on multiple boards in the commercial and not-for-profit sectors.

Thomas is the owner of High Road Enterprises, LLC dba as CRO RoundTable - Chicago and dba as Maidpro of Naperville.

Registration ends Monday, February 12 for priority member seating.  Limited seating available on a first come basis. Complimentary to members and non-members. Non-members requesting to attend will be added to a waiting list until registration end date. Notification of available non-member spaces is sent at least two business days in advance.


Beth Winkler


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222 W Merchandise Mart Plaza #100 (entrance on Wells St.)
Chicago, IL 60654