Industry Roundtable: Selling to 5 Generations

When:  Apr 20, 2018 from 12:00 PM to 1:00 PM (CT)
Associated with  Chicago

Selling Construction Products and Services to the 5 Generations in the Marketplace

One-size-fits-all sales training can create issues in the selling process. Consider the traditional sales process…

Prospecting → Pre-Approach → Approach → Presentation → Handling Objections → Close → Deliver


Now consider all of the generations in the marketplace. Can you see where the process can get murky? Just the prospecting step in itself can become so vague when you take communication and technology into consideration.


This workshop will help you begin to see whether you are participating in the problems or creating solutions to the challenges of selling with a generational workforce.

Presented by:  Mary Erlain, President, Peak Development Strategies

About the Presenter:

Mary Erlain is a business coach and consultant. She works with owners to identify the core of the issues that stand in the way of growth in companies.  As an author, she has written two books that focus on generational diversity. Empowering the Multi-Generational Workforce is a challenge in most organizations. She brings her knowledge and expertise in this area to any of the services she offers.  Erlain has developed customized workshop modules for organizations. The topics revolve around the need for improving communication, team dynamics, emotional intelligence, and culture. She is a sought after speaker and trainer for increasing organizational awareness and improving soft skills. For over 12 years, she has facilitated networking groups. Erlain brings together dynamic professionals in business in a forum that helps develop relationships and promote quality introductions and referrals. She is the sole owner of Peak Development Strategies and Partner in E Group Partners, Inc.


Registration ends Monday, April 16. Limited seating available on a first come basis. Complimentary to members and non-members.


Beth Winkler


Daltile Tile & Stone Chicago Gallery
316 W. Hubbard Street
Chicago, IL 60654